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Regional Automation Sales - Tulsa, OK or Birmingham, AL

The Regional Automation Sales Specialist is responsible for utilizing creative selling techniques, problem-solving and technical skills (PLC, HMI, VFD, Servo) to provide industrial motion control solutions for our Customers’ needs.  The RAS has direct sales responsibility and will support the automation sales process for others.

To perform this job successfully, an individual must be able to perform each primary duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary duties.

  • Sell automation products and services to selected accounts; manage the overall profitability of each Customer and the territory as a whole
  • Determine customer needs and provide technical solutions to meet them
  • Deliver sales presentations and product training to Customers
  • Recommend components and Suppliers to Customers
  • Assist in qualifying the match between Customer requirements and product capabilities
  • Prospect and utilize market data to find new sales avenues
  • Eliminate sales obstacles through innovative and adaptive approaches
  • Forecast supplier needs and develop sales projections per product line, by service, by segment, or in other ways as defined by business need
  • Create business plans to support sales forecast and Customer requirements
  • Support sales process by regularly accompanying salespeople to Customer visits; assist with development and delivery of presentations to Customers; review all presentations to ensure consistency
  • Coordinate the activities of Inside Sales and Suppliers in order to meet Customer needs
  • Communicate regularly and effectively with regional sales team and Regional Vice President; assist with and participate as needed in monthly regional sales meetings
  • Support and implement company strategies and initiatives
  • Coordinate Supplier visits, sales call schedule, and training for region
  • Develop and maintain strong positive relationships with Suppliers
  • Participate in trade shows, trade associations, and Customer training opportunities
  • Maintain current technical expertise; provide project management oversight or assistance, and design support for Customers.
  • Other duties as assigned.



The incumbent is responsible for utilizing creative selling techniques, problem solving and technical skills to provide solutions to our Customers’ needs. 


  • Determine customer needs and provide technical solutions to meet them
  • Responsibly manage the overall profitability of each customer and the territory as a whole
  • Creatively prospect to find new sales avenues
  • Demonstrate systems for customer presentations, including simple programming
  • Conduct regular sales visits with new and established customers
  • Provide cost-effective solutions to customers
  • Provide easily accessible sales and product support for Customers
  • Focus efforts toward the goal of growing Womack’s market share
  • Other duties may be required



  • Bachelor’s degree in mechanical or electrical engineering is desired
  • High school diploma or GED certification is required



  • At least four years of automation sales experience calling on and developing Customers that buy Automation Equipment and Systems, including but not limited Programmable Logic Controllers, HMI Products, Servo Drives, Stepper Drives, Motion Controls, Precision Gear Boxes, Mechanical Actuators, Sensors & I/O Devices, Pneumatics, and AC/DC Drives  



  • Demonstrated ability to learn and apply technical concepts to product lines
  • Demonstrated ability to effectively communicate with engineers and technical designers to determine and deliver appropriate customer solutions
  • Ability and desire to work independently without direct supervision
  • Ability to persuade and influence others through excellent verbal, written and presentation skills
  • Advanced ability to utilize Microsoft Office Suite to include Word, Excel, PowerPoint, and Outlook
  • Advanced project management experience
  • Ability to provide simple programming for customer sales demonstrations
  • Demonstrated mechanical and electrical aptitude sufficient to translate any application’s performance requirements into specific drives and controls recommendations using mathematical sizing calculations and/or software tools.


QUALIFICATIONS:  If applying for position, you must be eligible to work in the U.S. without need for an employer sponsored visa (work permit).



The work is sedentary. Typically the employee may sit comfortably to do the work. However, there may be some movement from area to area, transporting of items such as a laptop computer, printers, servers, paper, books, and small parts; driving an automobile, etc. Position requires long periods of sitting while driving or riding as a passenger in an automobile. Must be able to move through customer sites, including warehouses, shipyards, oil field rigs, manufacturing facilities, etc.  Must be able to effectively communicate using company-issued devices such as laptop, mobile phone, etc.



While performing the primary duties of the job, the employee is regularly exposed to various outdoor and indoor environments, including temperature variances, humidity, dust, noise, etc. Overnight travel may be required; frequency depends upon assigned sales territory.  Attending regular meetings, training and making sales calls via automobile or airplane is required. Work outside normal business hours is required from time to time.


This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with it.


Qualified applicants are considered for all positions without regard to race, color, religion, sex, national origin, citizenship, age, disability, veteran status, or any other status protected by applicable law.  Womack Machine Supply is committed to employ and advance in employment individuals with disabilities and protected veterans, and to treat qualified individuals without discrimination on the basis of their physical or mental disability or veteran status.


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